I just read Clark Ching's post paradox: people value complex design, rather than simple designs.
I recently encountered a situation where a technologically superior and simpler solution lost out to a weaker and more complicated design.
The problem was that the buyer saw the complicated design and thought "Wow. these guys must be good.". In actual fact the simple design had started complex and been refactored to a more elegant solution.
From now on though, we market the design by showing the client a complex design. Then we point out the problems with the design and finally show a simple and elegant design. This shows the client that we too can do the complicated stuff but we prefer to do "simple and elegant".
In case you are wondering. I have spent all afternoon reading clark's Blog. It is well worth a vist.
Posted by chrismatts at May 16, 2004 5:15 PM