I am currently reading Seth Godin's Purple Cow.
Seth Godin is a marketing guru. What amazes me about the book is that it is pretty much based upon Geoffrey Moore's
Crossing the Chasm. It suggests that the product or service should be remarkable (A purple Cow) and then the marketing should be targetted at the Early Adoptors (From crossing the Chasm) who will sneeze the product (Idea virus, another Seth godin book) to other people.
An interesting read. Worth a visit to the library but I'm not sure about the book store.
Posted by chrismatts at May 16, 2004 3:46 PM